All Mammals, including humans, have social behaviour to help enhance their chances for survival. As a bonus, there are parts of the brain called the limbic system, which, the gift for this behavior is by releasing chemicals that feel good.
Before You think that you are more developed than other mammals, though, think again. These social behaviors and their appreciation of chemistry applicable to everyday human behavior. When customers call to complain, You feel threatened. I, Mammals account for what is really happening in your brain and why your heart still racing even after closing the customer.
In the mammalian brain group settings, constantly having to decide when to take something to make ends meet and when to hold back for fear of getting hurt. The mammalian brain behavior award managed to survive happily chemicals and releases chemicals that are happy when our very survival is threatened.
Mammalian brain doesn't matter if you have a full kitchen at home. How it works over time. Say You and a good friend to grab the last of the chocolate. If You get a Tan, mammalian brain You will reward you with chemicals that are happy. If your friend got a Tan on the contrary, the brains of mammals You will react as if your survival is at stake, and chemicals that are happy to be released.
This reaction went beyond food, though. Humans also have a great handle the cortex of the abstract concepts of success and achievement the intention for us. The limbic system still reacts while it seemed as if life or death situation. Let's say your business is competing against rivals on the offer. If a competitor got an offer instead of You, the limbic system responds with the same level of chemicals that are happy as if your life is threatened.